AWS

Customer Advocacy & Capability Building Across APAC

AWS engaged Hello to help bring learner and customer success stories to life across the Asia-Pacific region.

The program was designed to showcase the real-world impact of AWS Training & Certification, helping prospective learners, customers and internal stakeholders understand what transformation looks like in practice.

AWS needed a way to move beyond course descriptions and statistics by showing the real experiences of people and organisations applying new skills in the real world.

Across multiple countries and cultures, the stories needed to feel authentic, relatable and locally relevant while remaining aligned to a global program.

Training and certification programs often create meaningful outcomes, but those outcomes can be difficult to communicate at scale.

The Challenge

Our Role

Hello worked with AWS teams across APAC to develop and produce learner and customer stories in multiple markets, including Indonesia, Singapore and South Korea. Our role spanned:

Story development
Interview preparation + pre interviews
Production  - Bilingual
Post-Production - Bilingual
Localisation
Stakeholder management

Selected projects

Indonesia

Learner stories featuring Nova and Emir, demonstrating the personal and professional impact of AWS Training & Certification.

Singapore

Terrascope customer story exploring how technology and AI are supporting enterprise sustainability initiatives.

South Korea

LG CNS Skills Guild story showcasing organisational capability-building and workforce transformation.

why it matters

The most effective learning and transformation programs don't just tell people what's possible.

They show them.

By capturing authentic experiences from learners, customers and leaders, AWS was able to build trust, credibility and advocacy around its programs across the region.