& Capability Building
Across APAC
AWS engaged Hello to help bring learner and customer success stories to life across the Asia-Pacific region.
The program was designed to showcase the real-world impact of AWS Training & Certification, helping prospective learners, customers and internal stakeholders understand what transformation looks like in practice.
Training and certification programs often create meaningful outcomes, but those outcomes can be difficult to communicate at scale.
AWS needed a way to move beyond course descriptions and statistics by showing the real experiences of people and organisations applying new skills in the real world.
Across multiple countries and cultures, the stories needed to feel authentic, relatable and locally relevant while remaining aligned to a global program.
The Challenge
Our Role
Hello worked with AWS teams across APAC to develop and produce learner and customer stories in multiple markets, including Indonesia, Singapore and South Korea. Our role spanned:
Selected Work
Indonesia
Learner stories featuring Nova and Emir, demonstrating the personal and professional impact of AWS Training & Certification.
Singapore
Terrascope customer story exploring how technology and AI are supporting enterprise sustainability initiatives.
South Korea
LG CNS Skills Guild story showcasing organisational capability-building and workforce transformation.
Why It Matters
The most effective learning and transformation programs don't just tell people what's possible.
They show them.
By capturing authentic experiences from learners, customers and leaders — produced bilingually across Indonesia, Singapore and South Korea — AWS was able to build trust, credibility and advocacy around its programs across the region, with a consistent story library that could be reused and localised market by market.
Questions, answered.
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Yes. Hello creates customer advocacy content for enterprise, technology, government and global brands. We help turn real customer, learner and stakeholder experiences into clear stories that build trust, explain outcomes and show the impact of a product, service, platform or program.
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A customer story usually focuses on the human experience behind an outcome, while a case study video often explains the challenge, solution and measurable impact in more detail. Hello can create both formats, depending on whether the goal is advocacy, education, sales enablement or market trust.
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Yes. Hello can produce customer stories and advocacy content across multiple countries and markets. We have experience with APAC production, bilingual interviews, localisation, stakeholder management and post-production across different cultures and regions.
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Video helps customer advocacy feel credible because audiences can see and hear real people describe real outcomes. For complex products, training programs or transformation stories, filmed customer stories can make the value easier to understand and more believable at scale.
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Yes. Hello works with customer marketing, partner marketing, training, certification and regional teams to create advocacy content that supports trust, adoption and market education.